Brand story

During our journey through China, we discovered a beautiful traditional craft hidden inside museums and workshops — Song Brocade (Songjin, 宋锦). At first, it looked like a beautiful piece of silk fabric, but we soon learned that every pattern carries centuries of history, culture, and craftsmanship. A Meeting with History in the Museum Our first […]

A Journey Inspired by Eastern Culture The story of HY began with a journey of exploration. We traveled through different Eastern cities, discovering th unique history, traditions, and lifestyles that shape each place. From ancient streets and traditional workshops to the hands of skilled artisans, we found the beauty of intangible cultural heritage hidden in